We’ve all been there. Someone makes a valuable introduction for you, and your first instinct is to be polite by moving them to BCC to “spare their inbox.”
But what if this common courtesy is actually sabotaging your most important connections?
Here’s a simple email hack that can make the difference between a response and radio silence when it comes to VIP introductions.
The Problem
Most people default to the polite approach when handling introductions.
You send a quick “Thanks – Moving you to BCC to spare your inbox” and remove the person who made the intro. This seems considerate, but it creates a major problem: you’re completely stuck if the recipient doesn’t respond.
There’s no backup plan, no way to follow up, and no additional pressure for the recipient to engage.
The Solution
For important introductions like potential investors or customers, keep the original person CC’d throughout the conversation. Don’t move them to BCC, even if it feels less polite.
This simple change gives you multiple advantages and significantly increases your chances of getting a response.
The Strategy
Here’s exactly how to handle it. When you receive an important introduction, reach out to the intro-maker privately with a message like:
“I didn’t put you on BCC as this is a really important intro – just in case they don’t respond, you might be able to nudge them for me.”
This transparent approach serves multiple purposes. It shows you value the introduction, keeps your options open, and maintains accountability.
Why It Works
There’s additional pressure to respond when the original intro-maker is still CC’d on the conversation.
Recipients know that their response (or lack thereof) is visible to the person who vouched for the connection. This social dynamic works in your favor and increases response rates significantly.
The intro-maker also remains available to provide context or encouragement if needed.
Conclusion
Small details like this matter tremendously when you’re dealing with high leverage introductions. The difference between BCC and CC might seem minor, but it can determine whether your most important connections actually materialize. Don’t let misplaced politeness cost you valuable opportunities.
Remember, the person making the introduction wants to see it succeed. By keeping them in the loop, you’re not being rude – you’re being strategic about maximizing the value of their effort.
Next time you receive a VIP introduction, skip the BCC and watch your response rates improve.